![one direction history behind the scenes one direction history behind the scenes](https://i.ytimg.com/vi/rMbW8wqUR5Q/maxresdefault.jpg)
1) Key conventions of a music video include movement, actors, editing, visual effects and intertextuality.Ģ) Intertextuality is when one media text references another media text - through genre, conventions, mise-en-scene or specific cultural references.ģ) Music videos first became a major part of the music industry during the 1980's when music videos were shot as if they were films.Ĥ) MTV was launched during 1981 and music videos were an important part of the industry during the 1990s and 1980s because of Micheal Jackson's film-like music video, Thriller.ĥ) Music videos are now distributed using YouTube, Apple Music, Spotify and other streaming services.ġ) One Direction were formed during series 7 of The X Factor and going onto come Third.Ģ) Vertical integration is when one conglomerate owns different companies in the same chain of production.ģ) Horizontal integration is when one company buys other companies at the same level of distribution.Ĥ) Technological convergence has changed to the point where music videos are distributed all on YouTube or Vevo instead of MTV.ĥ) Simon Cowell and Syco are in control of the way that One Direction's music videos are directed, their release date and the narrative of their music videos.ġ) The demographic of One Direction is young females teenagers/adults because of their audience originating from the family friendly tv show, The X Factor.